A bowling alley & bar inspired by the feeling of uncovering something hidden in plain sight.
The Spare Room exists at the intersection of retro, analog, and the contemporary.
Blending these creates an identity that turns a familiar space into something both strangely nostalgic and excitingly new.
SPARE ROOMRole
Client
Brand Identity
Art Direction
Campaign Design
Spare Room Bowling & Bar
Year
2026
Team
Rob Gonzales
Ethan Magnaghi
Jordan Tobery
Process -
Inspired by the analog character of CRT displays, the scoreboards above each lane align with the brand’s neo-nostalgic direction.
The companion app lets guests track scores, buy additional games, and order directly to their lane.
